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REBRAND FOR THE NEW ENGLAND SPORTS
NETWORK’S COLLEGE-FOCUSED CHANNEL
THE CHALLENGE
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Following MOCEAN’s successful rebrand of their parent network, NESN returned for a rebrand of NESN+. Drafting off the parent brand, NESN+ needed to reflect the spirit of the younger skewing audience for the college sports aired on NESN+.
OUR APPROACH
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To keep NESN+ in the same brand family as NESN, much of the design language echoed the master brand. Thin outline elements, the NESN mark, and aggressive motion theory all carried over into NESN+. A contemporary type sensibility, vibrant palette, flat color approach and a graphics system designed around the + help distinguish the new brand from the master network.
PROMO PACKAGE
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![](https://cdn.myportfolio.com/9ea872c7-7921-4d44-8ecc-5e876c14d3d9/e9bf2122-93f1-4909-a874-a9b0dad674d6_rw_1920.jpeg?h=330b2a94db785a5aa0f2a77a3119fe4a)
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ON-AIR PACKAGE
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![](https://cdn.myportfolio.com/9ea872c7-7921-4d44-8ecc-5e876c14d3d9/29322186-12cf-4076-b157-0934cab272a6_rw_1920.jpg?h=89e68776827ab4def8c9bee46ab32f2d)
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IDENT
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STYLE GUIDE
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![](https://cdn.myportfolio.com/9ea872c7-7921-4d44-8ecc-5e876c14d3d9/e94e1ae7-cb40-4dd8-bce4-0839c43bd079_rw_3840.jpeg?h=3d2ff1f438e602e71fc2238d68b168c4)
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