REBRAND FOR THE NEW ENGLAND SPORTS
NETWORK’S COLLEGE-FOCUSED CHANNEL
THE CHALLENGE
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Following MOCEAN’s successful rebrand of their parent network, NESN returned for a rebrand of NESN+. Drafting off the parent brand, NESN+ needed to reflect the spirit of the younger skewing audience for the college sports aired on NESN+.
OUR APPROACH
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To keep NESN+ in the same brand family as NESN, much of the design language echoed the master brand. Thin outline elements, the NESN mark, and aggressive motion theory all carried over into NESN+. A contemporary type sensibility, vibrant palette, flat color approach and a graphics system designed around the + help distinguish the new brand from the master network.
PROMO PACKAGE
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ON-AIR PACKAGE
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IDENT
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STYLE GUIDE
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